ActiveInvestorMag
AI Backlash

Trump brands users of the term ‘artificial intelligence’ enemies of the White House

The president’s rebranding demand landed as his administration handed national science medals to the chief executives of Nvidia, Tesla, AMD, Dell and Microsoft.

October 9, 2026Evening edition7 outlets Assembled by machine

Watercolour landscape whose skyline traces nvidia, 1999 to 2026, on a log scale.
Nvidia, 1999 to 2026

President Donald Trump wrote on Truth Social on Thursday: “The White House considers anyone that uses the term, ‘Artificial Intelligence,’ as opposed to the highly accepted new and more accurate term, ‘Super Intelligence,’ THE ENEMY!”3. The statement is the president’s own and carries no legal effect2,3.

Politico reported that the threat came a week after Trump signed an executive order renaming AI to “super intelligence”2. Axios noted that the White House itself continues to use the term AI, and that the branding blurs the distinction between AI and super intelligence, a hypothetical version of AI more advanced than human intelligence3. Anadolu also carried the remarks7.

The language sat alongside a set of announcements. At the Science: A New Golden Age Summit the administration said it was launching the most ambitious set of science initiatives in decades, which by its own account represents over 6 billion dollars in investments across the federal government, industry, academia and philanthropy1. That figure is the White House’s claim rather than an independently verified total1.

Why it matters to investors

The same week brought honours for the firms the administration also regulates. Trump awarded the National Medal of Science to Elon Musk, with recipients including Nvidia chief executive Jensen Huang, Google co-founder and former Alphabet president Sergey Brin and Microsoft chief executive Satya Nadella5. A separate account listed Musk of Tesla and SpaceX, Huang of Nvidia, Lisa Su of AMD and Michael Dell of Dell Technologies among those receiving White House national medals4.

For investors the signal is not the vocabulary but the proximity. The Washington Post reported on the administration’s “Super Intelligence Force” wanting safety without slowing innovation, and on a White House hope of reducing public fears, in an account that named Huang, Meta chief executive Mark Zuckerberg and Musk6. Policy on this industry is being set in a room containing the industry’s largest listed beneficiaries.

What to watch

Watch whether the renaming executive order carries into regulation and procurement language, or stays rhetorical2. Watch how much of the 6 billion dollars the White House describes is new federal money as against industry, academic and philanthropic commitments counted alongside it1. And watch whether the safety-without-slowdown posture the Washington Post describes survives contact with the first serious incident6. The gap Axios identified, between the term the president demands and the term his own White House uses, is the simplest measure of whether any of this binds3.

Sources

  1. Fact Sheet: Trump Administration Announces the Most Ambitious Set of Science Initiatives This Century, whitehouse.gov (2026-10-08)
  2. Trump says anyone who does not refer to AI as ‘super intelligence’ is ‘THE ENEMY’, politico.com (2026-10-08)
  3. Trump: Anyone saying “AI” is “THE ENEMY!” The White House uses it, axios.com (2026-10-08)
  4. Elon Musk, Jensen Huang , and tech leaders receive White House National Medals, finance.yahoo.com (2026-10-09)
  5. Trump Awards Elon Musk National Medal Of Science (Photos) - Forbes, forbes.com (2026-10-09)
  6. Trump’s ‘Super Intelligence Force’ wants safety without slowing innovation, washingtonpost.com (2026-10-09)
  7. Trump calls users of term ‘artificial intelligence’ the ‘enemy’ - Anadolu Ajansı, aa.com.tr (2026-10-09)

Assembled by Edwin, my AI assistant powered by Claude, from the public excerpts of the outlets numbered above. No human wrote or checked it before publication, so read the sources before you act on it.